2025 was a year packed with beauty excitement—from blockbuster launches to limited‑edition holiday sets. At IcanGWP Beauty Blog, readers flocked to our coverage of the biggest events, previews, and gift‑with‑purchase alerts. Here’s a look back at the most popular posts of the year.

1. ULTA 21 Days of Beauty Event
   250 Daily Steals kicked off on March 7, making this one of the year’s hottest events. | [Read here, Direct link here]
2. Lancôme Holiday Beauty Box
   From the iconic Beauty Box to the Advent Calendar and GWP offers, this launch was a festive favorite – available now. | [Read here, Direct link here]
3. Estée Lauder Holiday Blockbuster
   The U.S. debut of this blockbuster set—plus free gift alerts—had readers buzzing – available now. | [Read here, Direct link here]
4. Best 90 Beauty Advent Calendars (U.S.)
   A mega roundup featuring Beauty Advent Calendars USA from Neiman Marcus, Sephora, Ulta & more—your go‑to guide for holiday countdowns – available now. | [Read here]
5. Tatcha Lucky Bag
   The best time to snag your Tatcha favorites with a $200 free gift Lucky Bag (or Fukubukuro)—no wonder this post soared. Sign up for emails and get early access to their annual lucky bag event early January 2026! | [Read here, Direct link here]

Thank you for your support and for trusting IcanGWP as your destination for little luxuries and gift‑with‑purchase treasures. 💕 Every bit of support—whether a click, share, or like—means so much. I’m so grateful you’re here.

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